Ever heard the saying content is king? Well these days it’s the entire kingdom.
Content marketing is a relatively new phenomenon (in terms of name, not practice) which allows businesses to leverage the internet to reach audiences like never before. By sharing your personality, opinions and expertise in your field, content marketing gives you the opportunity to build trust between you and your target audiences in a way that drives them to purchase from you. In other words, content marketing attracts new customers and generates sales.
Do you need help with your content marketing? Here are the services I can offer you:
- Content marketing strategy: I’ll work with you to help you create a targeted strategy that will position you as a leader in your field, attract the attention of new customers, maintain relationships with existing ones and drive traffic to your website through genuine good content. We’ll talk topics, tactics and measurements for success. The key to success is knowing your customers and your messages – I can help you pin that down.
- Content generation: Are you blogging, using Twitter, LinkedIn, Facebook, Pinterest, have a Facebook page and use ever other platform available? Maybe you’re stretching yourself a bit thin or maybe you just need help thinking of topics to write about. My content generation service will help you do that. We’ll work together to gain a better understanding of what your audience wants to learn about from you and we’ll create content that answers those issues in a way they want to digest it. If they use Instagram we’ll use it too or if they like video we’ll create a series of vlogs.
- Blog management: If you want to build your audience with a blog but don’t have the time to sit down do the research and write content every week I can do that for you. I’ll gain an understanding of your field, your brand personality and pull together content of real value to your audiences on a regular basis.
- Content coaching: As part of my wider training programme, I offer 1-2-1 and group coaching on content marketing, from strategy and tactics to delivery and measurement. These sessions are tailored to the needs of your business. To find out more about this, contact me here.