Ever used Pinterest to promote your business? If you haven’t then you’re missing a trick.
Pinterest is a fast growing social media platform with 150 million global users all wanting to explore new products and services, find inspiration and ideas, get advice from experts, and most importantly, make purchasing decisions (both online and offline). In other words, there are 150 million users primed and ready to listen to what you and your business have to share!
So what does Pinterest actually do?
It offers users the chance to upload and share images (otherwise known as pins) into a categorised catalogue of albums on their profile (or boards in Pinterest terms) for followers and wider users of Pinterest to view, like and share. The one thing to remember about Pinterest is that it acts as a search engine in its own right – it’s very like Google but in a visual form.
Brands around the world are taking advantage of this platform as a tool for promoting their business, with many earning hundreds of thousands of dollars / pounds as a result.
To put Pinterest into perspective for you, here are some statistics: (sourced via Omnicore)
- 81% of Pinterest are users are female.
- Latest sign up figures show 40% accounts created were for men with 60% created for women.
- 93% of active pinners said they use Pinterest to plan for purchases.
- 87% of pinners have said they’ve purchased something because of Pinterest.
- Over 5% of all referral traffic to websites comes from Pinterest.
- Two-thirds of pins represent brands and products.
- Shopping: Every day nearly 2 million people pin product rich pins.
- More than 14 million articles are pinned each day.
- 72% of Pinners use Pinterest to decide what to buy offline.
- Two-thirds of pins represent brands and products.
Step by Step: How to get started on Pinterest
You can create your own Pinterest in 6 steps, as follows:
- Step 1: Create a business account (if you’ve created a personal account you can convert it to business very easily).
- Step 2: Complete your profile. Include a professional photo and your business description (don’t forget your keywords)
- Step 3: Very your web address.
- Step 4: Enable your rich pins.
- Step 5: Follow industry influencers and users of interest to you.
- Step 6: Create boards and start pinning.
Yes it’s that easy! Once you’ve followed these 6 steps then you’ve created your Pinterest profile. Now the hard work begins.
How to make Pinterest work for you.
Don’t think of Pinterest as a social media marketing tool, think of it as a search engine. That shift in mind set will help you create a presence on Pinterest that will attract genuine leads and sales. Here are 7 tips on how to make Pinterest work for you:
- Optimise your profile and boards: If you take away one thing from this blog let this be it. Think about the type of audiences you want to find your profile, what keywords can you use to make sure Pinterest picks them up for users typing in those search terms? Include the relevant keywords in your profile description, within each board description and each pin you save to your profile.
- Create your own pins: Sharing your own pins which include your content, logo and website link will help you position your brand on Pinterest and extend your reach. When creating your pins keep Pinterest’s image requirements in mind and study their categories so you can select which one your pin falls under.
- Share other user pins: Find influencers in your field and people of interest and share pins from their profile that you think will be of interest to your audience. Change the description so you are sharing your own comment with the pin then share it via one of your boards. This will help position you as an expert by association.
- Enable rich pins: As soon as you set up your profile make sure you enable rich pins via your website. Rich pins allow you to categorise your pins into 4 different types – article, recipe, product and app. By enabling yours, you’ll allow users to see more information next to each pin. It will be placed into context and will be fully optimised for searches so you’ll be easier to find. Find out how to enable rich pins here.
- Organise your boards: Despite the fact that Pinterest says 80% of its users access the platform via mobile phone, it’s important to make your profile easily accessible for desktop users. My recommendation in doing this is to take advantage of the organisational functions for your boards. Filter how you want your themed boards to be displayed i.e. A to Z and select 5 boards to feature at the top of your profile as a rolling banner. Select the ones you think will appeal most to your target audience so they’re easy to see as soon as they click on your profile. This will help you attract followers.
- Keep an eye on your analytics: As with any PR activity, it’s important to track engagement so you can tweak your content if needed. Pinterest offers a free analytics tool so use it wisely.
- Be active: The key to success on Pinterest is to be consistent in your activity. Pin strategically and regularly and you’ll reap the benefits.
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Do you need help with your Pinterest strategy? Get in touch with me for help. Call 07941694702 or email firstname.lastname@example.org.
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