Ever wondered how to get you and your brand featured on influencer channels? Maybe by appearing on their podcast, being interviewed on their vlog or blog?
Google has the answer
What’s the first thing you do when you have a question you can’t answer?
It’s simple. You head onto Google to find it.
In the age we live in, turning to Google for expert answers to any and every question we have is becoming more and more common – for professionals and consumers alike.
With over 2 million blogs published daily, 700,000 active podcasts online and 300 hours of video uploaded onto YouTube every minute, being a content creator and contributor is more important now, than ever before, for brands who want to get known as experts in their field.
You can be one of those experts by getting featured in the right places AND you can find the media you want to be seen on using Google. Here are my thoughts on how to get booked to guest 10 times in 10 days.
#1: First thing’s first, showcase your expertise
It’s important before you approach influencers that you establish an online presence publishing your own content. Whatever form that takes – vlogging, podcasting or blogging – it needs to be high quality and needs to be consistent in terms of frequency and messaging.
Potential hosts and interviewers need to be able to look you up online and find a good library of content associated with you and your brand. This content should be based on topics you want to talk about when guesting so they can be confident that you know what you’re talking about and want to feature you on their channel for their audience to learn from.
#2: Use the right imagery
Your headshot and online imagery should reflect you and your brand and appeal to your target audiences. Use a mixture of your own imagery and image libraries where possible. Your main aim is to stand out from the crowd while aligning the images to your brand messaging.
#3: Have a clear pitch
Before you approach influencers to pitch to feature on their channel you need to be crystal clear on these three things:
- Your brand messaging
- How you can add value to their audience
- Topics you can talk about
It’s a good idea to nail down these things before you pitch so both you and those people who you’re targeting are on the same page from the outset. They know what you can offer their audience and you can feel confident in how you can deliver for them.
#4:Give social proof
Do you have any testimonials from hosts who have featured you on their channel or an audience who has enjoyed listening, watching or reading your work? If the answer is yes then spread these testimonials far and wide. This will help you build your credibility and appeal to future hosts.
#5: Be you
Obvious I know, but you’d be amazed how many entrepreneurs act one way online and another in person. Acting this way comes across as insincere and will damage your reputation. If there’s one thing I’d like you to take away from reading this blog it’s this – be the same person online as you are offline.
In other words, be yourself. It’s very obvious to followers on social media when a brand or personality is being fake or not themselves. Being featured on other people’s channels is a great way to show audiences who you are, what you stand for and connect with new and existing audiences on another level.
#6: Add value
This is what your host wants to hear about – what you can bring to the table to benefit their audience, and in turn, both of your brands. This is where not only be able to show yourself as the expert you are, but also make yourself a guest everyone wants to feature. You often find once word gets around that you’re a popular guest and speaker that you’ll find it easier to get booked.
#7: Share share share
It’s important throughout the entire process to keep your own promotional activity high. That means maintaining your presence on social media, sharing your previous guests appearances regularly and being seen as much as possible by both your existing audience while attracting new ones.
#8: Be interactive
Keep up with your emails, Direct Messages (DMs), comments, likes and shares at all times. The hosts and their audiences need to know that you’re not only approachable, but also responsive.
My final thoughts …
You might be thinking that booking 10 guest appearances in 10 days is a challenge. You’d be right, it is, but it’s more than achievable if you focus on securing one booking a day and working it around your calendar in a way that’s manageable for you. It could be that the 10 bookings you manage to secure span over a period of 6 months or even 10 months.
The main aim to give yourself enough time to pitch to guest, secure the booking, prepare for your appearance, deliver on the day, then promote it.
That’s how you’ll grow your audience. That’s how you’ll build authority in your field as an expert. That’s how you’ll gain new customers.
Do you want to learn how to build influence and become to go-to expert in your industry? Check out my membership site Headliners: The PR & Digital Marketing Academy to learn more.
I would love to meet you on Instagram. Follow Kathryn | KD Communications to see my updates and feel free to share this post on LinkedIn, Facebook or Twitter.
You may also be interested in reading:
- 4 free stock images libraries that will make your brand look amazing
- 7 ways to perfectly pitch your guest blog post
- 6 ways to work with social media influencers