On Thursday evening I made a guest appearance on Go With The Pro’s weekly Twitter chat answering questions on how businesses can share their story using PR.
What is a Twitter chat and how does it work?
Twitter chats happen when a group of people talk about a certain topic using the same hashtag, usually for an hour every week. The organiser tweets questions for guest hosts or followers of the Twitter chat to answer. The questions start conversations and give everyone following hashtag the chance to have their say, learn from others and connect with new people.
As a guest host for #GoWithThePro I was given questions ahead of time to review. I prepared the answers in advance and tweeted my thoughts once I saw that the questions were tweeted for the hashtag followers to see. While doing that I commented and retweeted other people’s tweets, responded to questions and monitored the conversation so I could get involved as much as possible.
Twitter chats are fast paced and difficult to keep up with at the times, but they’re really good for networking with people online on specific topics, especially if your
Want to know what I had to say? Here are the questions posed by Go With The Pro and my answers.
Q1: What are the benefits of storytelling for marketing our business?
A1/1: The first thing I want to say on this is that marketing IS storytelling. If you’re not using your marketing to share the story of your business, share what you do and who you are with the world then you’re missing a HUGE opportunity #GoWithThePro
A1/2: Storytelling can help you build a connection & relationship with your audiences, motivate & inspire them. It can make your content more exciting, but more importantly, it will keep people coming back for more because your fans will want to follow your story. #GoWithThePro
Q2: How can we get exposure for our business?
A2/1: There are so many ways. Here are some ideas …
#1: Write press releases
#2: Create high quality content
#3: Make a noise on social media
#4: Collaborate with others
#5: Host or speak at events
#6: Interview industry leaders
#7: Make guest appearances
A2/2: I’m not saying you need to move forward with all of these, but you should be aware of them. Explore what works for you and use it to the max to get the exposure you need to grow your business. #GoWithThePro
Q3: What are your top tips for getting started with PR in today’s digital age?
A3: Two things – firstly you need to have a plan and secondly, you need to stay focused. With so many platforms out there for us to share content, it’s so easy to get distracted spending time on channels that don’t work for our businesses. #GoWithThePro
Q4: Often when we get started on social, we solely focus on sharing other people’s content. What are the challenges with this approach?
A4: Your followers won’t get to know you or your brand. It’s fine to share other people’s content sometimes but you need to create your own to build your credibility, share your knowledge & create connections. That’s how you’ll turn followers into customers #GoWithThePro
Q5: Most people struggle with new ideas for their content marketing, what are great blog titles to tell your own story – most of our members are social media or digital marketing freelancers
A5/1: #GoWithThePro Blogs that share challenges you’ve faced & overcome work really well because they show that you’re human.
#3: What X can teach you about …
#5: X reasons why your X isn’t working (and how to fix it)
#6: X tools you should be using to …
A5/2: Also blogs that share your knowledge of the wider industry and influencers work well to. #GoWithThePro
#2: The worst advice you can hear about x
#3: X 101: Everything you need to know
#4: X Blogs you should be reading on x
#5: X podcasts you should be listening to on x
Q6: What are your top tips for social media content that gets clients?
#1: Use the right channel(s)
#2: Share content that inspires action
#3: Check in on your feed & followers every day
#4: Start/get involved in conversations
#5: Understand the algorithm
#6: Use good calls to action to your sales funnel
#7: Be yourself
Q7: What learnings can you share from setting up your business?
A7: Be who you are both online & offline. There’s nothing worse than meeting a business owner who has one personality online but another in person. Also don’t compare yourself to others – easier said than done I know – but we’re all different. Just be you. #GoWithThePro
Do you want to get involved in the conversation hosted by Go With The Pro? Head over to Twitter every Thursday from 8pm using the #GoWithThePro.