The process involved in writing online content is very different to print because of the way readers digest information online.
My recent blog ‘How to write for the web’ explained the writing process in detail, giving pointers on how to structure online content, but what are the rules when it comes to writing for the web? Here is a list of do’s and don’ts.
- Communicate clearly using short paragraphs
- Keep your target audience in mind at all times
- Write in plain English
- Answer the 5 W’s: Who, What, Where, When, Why
- Use headings, sub-titles and images
- Get straight to the point
- Use key words and phrases in your text
- Stay on brand
- Keep a consistent tone of voice
- Remember your call to action
- Use acronyms unless you explain what they mean
- Send out confused messages
- Use industry jargon unless your audience does
- Justify your paragraphs – always left align them
- Underline text in a paragraph as users will assume it’s a link
- Publish content without spell checking it first
- Use link to other pages by saying ‘click here’ – use the title of the page or document you’re referring to.
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