Obtaining positive press coverage for your business can prove to be a challenge if you don’t know how best to approach journalists. Building a good rapport, sending them stories of interest to their readers and understanding what information they need is a great start, but there are some unwritten rules that PR professionals adhere to when working with journalists.
In this week’s blog I thought I’d share some of these rules with you. Here are a list of do’s and don’ts of working with journalists:
- Stay on message at all times.
- Take the time to open a two way conversation of mutual benefit to both parties.
- Personalise your emails when distributing your release.
- Respect their deadlines – find out when the journalist needs the information and make sure they have what they need in time.
- Make sure you’re available to answer any questions.
- Offer to take part in any interviews on your subject.
- Keep an eye out for your coverage and send them a thank you if your story is published.
- Ask for a list of upcoming features for any further PR opportunities for your business.
- Make sure your subject matter appeals to the media outlet’s readers.
- Follow up with journalists as and when you need to.
- Send your story to more than one journalist at the same paper.
- Offer an exclusive to all of the journalists you’re in contact with.
- Don’t use professional jargon or acronyms or if you do make sure you explain them.
- Nag a journalist – if they want to publish your story they’ll do it when they’re ready.
- Leave journalists a voicemail asking them to call you as they won’t have time do that.
- Delay returning a call to a journalist who is on a tight deadline – they could be checking a fact and not responding quickly may mean you lose your opportunity to get your story published.
We would love to meet you on Twitter. Follow @KD_Comms for all of our updates and feel free to share this post on LinkedIn, Facebook, Google+ or Twitter.
Do you need help with your PR? Get in touch with us for help with press releases. Call 07941694702 or email email@example.com