Did you know Pinterest now has over 150 million active daily users who’ve created over 1 billion board and pinned over 50 billion pieces of content? That’s a lot of content!
Traditionally when Pinterest was launched in 2010 it was seen as a hobbyist social media platform primarily for women, but now its seen as a search engine that drives traffic to websites. In fact, it’s now an integral part of the digital marketing mix for many businesses – both B2B and B2C.
Hands up if you use Pinterest to promote your business – do you think you’re doing it right? Following on from my recent blog, Pinterest for business: A guide on how to make it work for you, I’ve pulled together a list of Do’s and Don’ts of marketing your business on Pinterest.
- Complete your profile – include a photo, your website link and all of the relevant information.
- Treat Pinterest as a search engine in its own right.
- Have a clear strategy.
- Create at least 6 boards as a starting point, adding more at a later date.
- Enable your Rich Pins.
- Create secret boards for your own reference and future content you’re not yet ready to go public.
- Consider your audience.
- Get social and build relationships with key stakeholders of yours who use the platform.
- Keep an eye on your statistics – they’ll help you know what content works and what doesn’t.
- Consider creating group boards or join a community board.
- Stay on brand.
- Follow your competitors.
- Use good cover photos for your boards.
- Share your blog posts.
- Use Pinterest as a way to #shareyourstory – become your own brand storyteller.
- Focus on the quality of your images.
- Use keywords in your pin descriptions.
- Pin regularly.
- Pin anything and everything – be targeted in your approach.
- Post low quality pixelated images.
- Just pin your own content.
- Make your profile hard to find.
- Be inconsistent in your activity.
- Forget to add the ‘pin’ button to your website.
- Pin all of your pins on one board – set them out.
- Forget your calls to action.
- Create boards then leave them empty or incomplete.
- Forget your keywords.
- Ignore your notifications.
- Post boring content with boring images – think creatively.
- Ignore your followers.
- Forget to repin.
- Be afraid to create a personality.
If you follow these basic rules, have a clear strategy and are consistent in your activity then you’ll build a solid following to both your Pinterest profile and your website.
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Do you need help with your Pinterest strategy? Get in touch with me for help. Call 07941694702 or email firstname.lastname@example.org.
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