Did you know the average Facebook user clicks on 8 ads per month? With so little interaction from a platform that now has 2.32 billion monthly active users, it’s proving more difficult to get the engagement and conversions needed through Facebook advertising.
That being said, advertising on Facebook still remains hugely powerful tool for reaching new audiences and will give you the conversions you need if you do it in the right way.
So what are the benefits of Facebook advertising?
Well there are a number of advantages (and a few disadvantages to, but for the purposes of this blog I’ll explore the advantages). Facebook ads can:
- Increase awareness of your brand.
- Drive traffic to your website.
- Generate leads, encourage repeat business, increase your revenue and drive both online and offline sales.
- Make it easier for you to target the right people in comparison to other forms of advertising.
- Give you good measurements to define the success or failure of your ad campaign.
The issue is that while Facebook ads have the capability to achieve everything that I’ve just listed for most businesses and industries out there, they aren’t working for some. Why? The bad news is that some of us are making some mistakes when creating our ads. The good news is that they’re quite common mistakes that are easily fixed.
Do you want to learn more? Here are some do’s and don’ts for Facebook advertising.
- Have a good understanding of who it is you’re actually targeting. Know their age, geographical location, gender, interests etc so you can list them when creating the ad in Ads Manager.
- Use a high quality well designed image. This will stop Facebook users scrolling past your ad in their newsfeed. It needs to be attention grabbing, it needs to stand out and it needs to reflect your brand.
- Write good clear copy that conveys your key message and offering.
- Test different types of ads to see which ones get you the engagement you want. Use the A/B testing method for a few days then end the campaign with the least interaction.
- Stay on message at all times.
- Include a CTA (call to action).
- Keep within Facebook’s Ad Guidelines do you don’t attract the wrong kind of attention.
- Measure your campaigns using Facebook Insights and Ads Manager.
- Install a Facebook pixel – you need to get the code and add it into the back office of your website so you can track when a user visits your site or takes action based on your ad. It’s very easy to install your Facebook Pixel, but if you need help doing this, click here for some help from Facebook.
- Spend too much money on your ads, they’re still as effective using a smaller budget.
- Write long copy because it will turn people off from reading or engaging with your ad. In other words – get straight to the point.
- Confuse Facebook users with a complex offering – keep your ads consistent and simple.
- Use an image with text over more than 20% of it. Facebook won’t allow it.
- Have a dormant Facebook page but active ads – this won’t help you get the results you want.
- Use random stock images – they don’t put the ad into context or show the people behind your business.
- Use a light coloured background for your ad image – that won’t make users stop and read your ad and post because it won’t stand out enough.
- Mislead your audiences implying something that’s not true simply for the clicks.
- Be al sales sales sales – it’s a turn off.
- Copy ads posted by your competitors.
Facebook ads are made out by some to be more complicated than they actually are. If you follow this list of do’s and don’ts you won’t go too far wrong and will hopefully create an ad that will deliver the results you want for your brand.
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Do you need help creating Facebook ads? Get in touch with me. Call 0191 236 1010, 07941694702 or email firstname.lastname@example.org