I have a confession to make. I sometimes struggle to get motivated doing my own PR. There, I said it. Between developing my own brand, managing client work, trying to attract new clients, building my membership, dealing with day-to-day queries, meeting deadlines, attending meetings and completing admin tasks, sometimes I struggle to create new engaging content, stay relevant on social media and actually be present – both online and offline.
It’s hard work isn’t it? Especially at this time of the year when Christmas is looming, it’s been a busy 12 months and lots of us are preparing for a festive break and would rather curl up on the sofa and watch Christmas movies (no? Is that just me?).
So how can you stay motivated doing your own PR when you have so many other things to do? I’ve given this some thought and am sharing ways to keep motivated.
#1: Continuously ask for feedback
This is something that we often fail to do, simply because we’re so busy trying to keep on top of everything else. It is so important to ask for feedback on everything you publish because you need to gain on understanding of what’s working, what’s not and what you need to improve. It could be that the success of a piece of content you publish differs depending on the day you publish it, the time you promote it via social media or the title you use for your post. It’s difficult to tell without getting feedback. Also, more importantly, asking for feedback can really help you have that light bulb moment to inspire content and get you motivated.
#2: Share thoughts with others
Do you ever feel that when you talk things over with someone it’s easier to put them into perspective? You must have heard the saying “Two brains are better than one.” If you’re struggling to come up with ideas for your PR activity or you just can’t seem to find the motivation to get started, have a chat with others who are in a similar environment to you. They could own their own business, work in the same field as you or have completely different expertise but a fresh perspective. Sharing your thoughts with others can really help you get inspired and motivated to get going.
#3: Immerse yourself in other’s people’s content
Podcasts, books, blogs, vlogs – whatever type of content you like to watch, listen or read, just go for it! Immerse yourself in what others have to say. This will help you learn, get inspired and come up with some ideas of your own on how to move forward promoting your brand. This is my absolute favourite thing to do when I’m feeling like I’m lacking in motivation. I love hearing other people’s experiences, listening to audio books and podcasts – it’s usually when I manage to come up with my best ideas!
#4: Ask your audiences
I can’t emphasise enough how powerful this can be for you. The best thing you can do for your business is to listen to what your audiences have to say, how they feel and what they want from you. Here’s my advice – if you want to create content that will genuinely help you drive sales for your business then your audiences are the BEST people to ask. Create surveys for them, ask them questions via your social media, create polls and get out and see them if you can. Spend time asking your audience what type of things interest them then you can create and deliver a PR plan directly related to what they need.
#5: Take part in the occasional digital detox
This is something that works really well but is very difficult to do (especially in my line of work!). Sometimes when I feel like I’m losing my mojo and I’m a bit low on motivation I just take some time to switch off from the world. Yep – I switch my phone off, the laptop goes away and I completely switch off for a few hours (or even a day / weekend). This is very good for the mind. I often find that when I have a little digital detox I come back I feel fresh, brimming with ideas and motivation and I’m good to go! It’s just a hard thing to do when we live in such a digital world.
#6: Get out and network
Yes I’m a geek and love everything digital, but sometimes you just can’t beat a bit of face-to-face interaction, especially when you’re feeling a bit lost. If you’re struggling to get motivated promoting your business find yourself some networking events to attend. In doing this you’ll not only be doing PR by attending the events themselves, you’ll also get make some good contacts to grow your business. My advice to you is to try lots of different events – both local, national and industry specific – to find the right ones for you to go to. Take the time to understand who is going, how they relate to what you do and the potential working relationships you can create by getting to know them. Once you find the right one for your business, you’ll really feel the benefit.
#7: Be a social listener
Understanding what is being said about you, your company and your industry on social media can be HUGELY beneficial in helping you keep your PR momentum going. The more you listen, the more you’ll understand your audience and will be able to deliver PR activity that grabs their attention, encourages them to follow you on social media and buy from you. There are tools available to help you with social listening and some of them are FREE. Take a look at Hootsuite, Google Alerts and Digimind.
#8: Analyse your activity
To some the prospect of this can be quite boring but trust me, it’s essential. You won’t know how well you’re doing – what’s working and what’s not – if you don’t make the effort to analyse your activity. Use online tools to automate as much as possible – things like Google Analytics for your website and measuring tools for social media to help you get the data you want. This will help give you the direction you need to go with your content, give you new ideas, tell you what visitors to your online channels like and dislike. Most of all, analysing what you do will reaffirm your results and give you the motivation you need to keep going, whether that means embracing some failures or reaping the rewards of your success.
If you’re lacking the motivation to get started with your PR or maybe you aren’t quite seeing the results you want, please don’t give up. Make an effort to get inspired and surround yourself with people, books, podcasts, blogs and vlogs that will help inspire you. Follow any of the 8 suggestions I’ve outlined and I promise you’ll feel better.
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Do you need help delivering your PR? Get in touch with me. Call 0191 236 1010, 07941694702 or email firstname.lastname@example.org