You’ve done your research, pitched to be a guest on a podcast and yay, they’ve said yes! So what now? You need to prepare for your interview in such a way that when you finish, your podcast host thinks your the perfect guest.
Need some help with this? Here are 7 ways to be the perfect podcast guest.
#1: Listen to the podcast in advance
This is so important. Ahead of your interview (I’d suggest even ahead of your pitch to guest) you need to make sure you know the podcast well – the topics discussed, previous guests who have been interviewed, titles of key episodes etc. This will help you gain a good understanding of the type of things you’ll be asked about your particular industry / niche.
#2: Prepare your key messages
What is it you actually want to get out of the interview? (remember you’re not there just for the sake of it). This needs to come across so make sure it’s at the forefront of your mind when answering the questions. Think about how you want to be perceived by the listeners – what do you want them to think about you by the time the podcast has ended? Make sure it’s linked to your brand messaging and your expertise. You can jot down your key messages and have them in front of you as a reminder, but don’t use them as a script. Podcasts need to come across as informal conversations rather than formal interviews – your messages should feel natural.
#3: Think about the tech
There is nothing worse than listening to a podcast that is bad quality – maybe with earrings knocking against headphones, bad sound quality or heavy breathing. It just doesn’t work and really doesn’t help in making you look professional as a guest or host. My advice to you? Test, test and test again before you record.
#4: Consider your environment
Are you in a room that echoes sound? Maybe your dog is sleeping next to you? If this is the case swap rooms and make sure your dog isn’t with you. You don’t want to make it difficult for listeners to hear you or a podcast with a barking dog on it. Pick a room that is quiet and good enough for high sound quality.
#5: Think of your interview as a conversation
Don’t overthink this interview or get nervous. You’re an expert at what you do and this is just an opportunity to share what you know with new people. That’s it. It could just be a chat over a cup of tea or coffee – this is the way to think of it. This is important because you need to come across as having a very natural conversation or the podcast just won’t work well for you, the host, or the listeners.
#6: Have a call to action
What do you want listeners to do after hearing your interview? How do you want them to connect with you online? Make sure you have a call to action. Ask the host to include this in their show notes, make sure they ask you this as a final question before you end the interview and be crystal clear on what it is you want. You can even create a special offer for the listeners which will spur some action. Whatever it is, say it, write it down and publish it.
#7: Share share share
Once your episode is published you need to jump into action, sharing your appearance anywhere and everywhere. This means all over your social media, on your website, in online conversations where it feels natural to share – EVERYWHERE! And just just share it once. Create a series of posts and tweets and share them over a long period of time so the episode keeps getting the promotion it deserves and you strengthen your relationship with the host.
My final thoughts …
This is by no means an extensive list – just one to get you started and thinking about the appearances from the perspectives of the host and the listeners, while keeping your goals in mind.
Your main aim is to give the audience value – that will make them want to connect with you online, get to know you and learn from you. You also need to take this opportunity to nurture your relationship with the host so you can collaborate together in the future.
That’s it. Go and be the perfect guest (and enjoy it).
Do you want to learn how to build influence and become to go-to expert in your industry? Check out my membership site Headliners: The PR & Digital Marketing Academy to learn more.
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