We see it happen all of the time. People post content and BOOM, it’s everywhere. It’s being shared by people all over social media, getting traffic for the creator’s website and helping to drive sales. It’s the ideal scenario isn’t it?
To some it looks like the creator has put minimal effort into making this happen. If you believe this then think again. I can guarantee that it has taken a lot of hard work for the creator to get to the point where their audience is actively sharing their content.
What makes people to share your content on social media?
- Timely communication: As a rule we’re social beings. Use this to your advantage by sharing your content with the right people, at the right time, using the right social channels. Be timely, valuable and relevant and you’ll find that your target audience shares your content for you.
- Asking for feedback / ideas: Do you post polls, ask your audience their views and create content off the back of the responses? If not, you need to. This means you’re generating content that your audience actually wants to read, watch or listen to and they’ll be more likely to share it when they’ve asked for it.
- Entertainment: The more of your personality you share via your expert content and social media channels, the more you’ll get shares. That’s because you’re different, you stand out from the competition and you’re you.
Intrigued? Read on for 7 tips to help you can create shareable content for social media.
#1: Create high quality content
If there’s one thing I’d like you to take away from this blog, it’s this – your content needs to be of the highest quality in order to encourage others to share it online. It needs to be topical, jam packed with value, reflective of you and your brand, and above all, relevant. I know this seems like an obvious statement to say, but you’d be surprised how many people forget about this, producing poor quality content in order to “just get something out there”. That’s not what content marketing is about. It needs to be considered and create such an impact on your audience that they can’t help but want to share it.
#2: Always keep your audience in mind
Every single thing you publish – whether its a podcast, blog, vlog, infographic or even a social media post – need to be created specifically for your target audience. Before you create any content, take some time to think about your audience. Ask yourself:
- Will my audience relate to this?
- Does this topic impact their lives? (work or personal depending on your product or service).
- What will make my audience want to share this content with their network?
Answering these questions will help you create the hook for your content that will not only grab the attention of your audience, but also keep it for the duration of whatever it is you’re publishing by making them read, watch or listen to the entire piece. It’s important to remember that it’s likely you’ll have more than one target audience so consider what you can create to cater to their differing needs. If in doubt, ask your audience for their feedback.
#3: Structure your content in the right way
How do your audiences like to digest their content? Do they like to listen to it? Watch it? Read it? If they prefer just to see the facts, can you create infographics? The way you structure and display your content is crucial. If there is a lot of text, separate it with images, paragraphs and bullet points. Make your content as easy as possible to digest and you’ll increase your chances of your audiences sharing it.
#4: Share your personality
Your content needs to be created with your audience in mind, but it also needs to reflect you – your personality, your passion and your expertise with possibly a touch of your humour, your tone of voice or whatever it is that allows your audience to instantly recognise your content as you. That’s before they see your physical brand colours and images. It’s important to share your personality because it allows your audience to really connect with who you are. Once you create that connection, you’ll attract and create fans who naturally want to work with you and buy from from you. Just always be you.
#5: Always add value
So you’ve created high quality content, relayed your personality, structured your content in the right way and created it with your audience in mind. What now? You MUST make sure your content is full of value. From beginning to end you need to give your audience practical tips that they can implement into their business or use in their daily lives. It doesn’t matter whether you’re creating content for products or services, you can always offer some insight into your industry that will benefit them. They need to be able to put your words into practice. That will not only add value, it will also make them want to share what you’re publishing.
#6: Delight your audiences
In the book She Means Business by entrepreneur Carrie Green, she says: “The more you connect ands resonate with your audience in a way that delights them, the more successful you become.” This is so true. When you create your content find a way to make your audiences happy. You can do this by following points 1 to 6 of this blog, or you can be really creative and create content specifically for your audiences that creates an emotional connection – make them laugh, make them happy, inspire them – that’s the key delighting your audiences.
#7: Offer incentives
People love free things. Consider what you can offer – a trial of your product or service, an e-book – whatever it is, package it up and offer it to your audiences in a way that will encourage them to share (without specifically saying ‘share this to win X’). Do this occasionally and you’ll find that your audience will be to share it, especially when the freebie is right down their street!
Sounds like quite a bit of work doesn’t it? I won’t lie to you by saying it’s not because it is. The only thing I would say is that if you put the time and effort into creating quality content with your audience in mind from the outset, you’ll reap the benefits by not only creating content that encourages shares, builds your audience and drives sales, you’ll also build credibility in your field as the expert you are.
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Do you need help using social media to promote your content? Get in touch with me for help. Call 07941694702 or email firstname.lastname@example.org