It amazes me how many businesses miss a trick promoting their brand when it comes to their Twitter bio. Making the most of those 160 characters can be a deciding factor on whether or not users decide to relate to your brand, follow you, share your content and have conversations.
Do you pay attention to your Twitter bio? If not then you really should. It’s a challenge to share your story in 160 characters, but if you get it right then you’ll attract the attention of your target audiences and grow your following in a way that will benefit your business.
Here are 6 top tips to help you write the perfect Twitter bio:
- Describe what you do / who you are: Users need to be made aware at a glance what it is you’re offering. Be clear and concise so they get a true flavour of your brand identity. Don’t over think things and post something that you think is funny or clever, but your target audiences don’t quite understand or it will damage your reputation. Pitch yourself at the right level and be clear on who you are.
- Emphasise your accomplishments: Have you won awards? Are you an Author? A public speaker? Industry influencer? If you’ve achieved any of these things (or others) then don’t shy away from mentioning them in your bio. There’s nothing wrong with saying ‘Award winning entrepreneur’ – you’ve worked hard for it so shout about it!
- Be human: This is key. Your potential followers need to be able to relate to you in 160 characters, so use them wisely to get your personality and message across in a clear way. A lot of businesses share their sense of humour, key interests of the brand that customers relate to or sayings they’re known for. What are you known for? Share it in your bio so users can get a sense of who is behind the profile.
- Intrigue: Your Twitter bio is a way for you to catch the interest of potential followers in a way that makes them actually want to read what you have to say and start conversations. Use different words and phrases to describe yourself or your business, one of mine is describing myself as a ‘social media geek’. One word or phrase in your bio can make a huge difference in getting you attention and quality follows so make the most of every character available to do that.
- Use hashtags, @’s and links: If you manage more than one profile then mention the Twitter handle of the others in your bio, (for example, @KD_Comms) so users can click on the link and access the profiles directly. You can also use the space to promote a hashtag if you use one, i.e. #Shareyourstory, so users can instantly get involved in conversations. The link section at the bottom of your bio can be a general direct link to your website, but you may want to change it on a regular basis to promote your latest offer, event, course, resource etc.
- Keep keywords in mind: How will users find you on Twitter? It’s important to remember that Twitter is a search engine in its own right, so you need to use keywords to not only show up in Google searches but in Twitter ones too.
So there you have it – my top tips on how to write the perfect Twitter bio. Want to see mine? Here they are.
I would love to meet you on Twitter. Follow @KD_Comms for all of my updates and feel free to share this post on LinkedIn, Facebook, Google+, Pinterest or Twitter.
Do you need help promoting your business on Twitter? Get in touch with me for help. Call 07941694702 or email firstname.lastname@example.org.