Did you know the average person spends nearly two hours (approximately 116 minutes) a day on social media?
Channels like Instagram, Facebook, Pinterest and Twitter offer a place for consumers to connect and interact with brands, get involved in conversations and make purchasing decisions that can really impact a brand’s bottom line.
In other words, social media presents huge opportunities for brands to attract new customers and grow – you just have to maximise it. One of the very basic ways you can do this is by making sure your social media profiles are instantly recognisable, fully optimised and welcoming to your target audiences.
Do you think your social media profiles work for you? If not, here are 5 ways to improve your social media profiles in an hour or less.
#1: Use the same profile image on every network
This may sound like an obvious thing to do, but you’d be surprised how many brands don’t actually use the same profile image across the networks they use.
The thing you want to achieve with this is that you need to become instantly recognisable, either by your headshot or your business logo. This will encourage users to actually stay on your profile and scroll through your feed to find the content that is right for them.
This is basic but powerful. Pick an image that suits you most and upload it to all of your channels – website, social media feeds, any online directories, speaking engagements etc – wherever you promote your brand use the same image.
#2: Use the right size imagery for the channel you’re using
Did you know that every social media channel has different image dimensions for their profiles and headers? It’s important from a visual perspective that you resize the images so they fit properly and don’t look blurry.
Need some help with sizes of imagery. Here are some dimensions:
- Facebook profile picture: 180 x 180 pixels
- Facebook cover photo: 820 x 312 pixels
- Twitter profile photo: 400 x 400 pixels
- Twitter header image: 1500 x 500 pixels
- Twitter in stream photo: 440 x 220 pixels
- LinkedIn profile photo: 300 x 300 pixels
- LinkedIn background image: 1536 x 768 pixels
- LinkedIn Hero image: 1128 x 376 pixels
- LinkedIn square logo: 60 x 60 pixels
- LinkedIn business banner image: 646 x 220 pixels
- Instagram profile picture: 110 x 110 pixels
- Instagram photo thumbnails: 161 x 161 pixels
- Instagram Stories image: 1080 x 1920 pixels
- YouTube channel profile: 800 x 800 pixels
- YouTube channel profile cover: 2560 x 1460 pixels
- YouTube video uploads: 1280n x 720 pixels
- Pinterest profile image: 165 x165 pixels
- Pinterest Board display: 222 x 150 pixels
- Pinterest pin sizes: 236 pixel wide
#3: Look at your profile handles – are they consistent?
Another basic, but powerful way to not only be recognised on social media, but also be found!
Try and use the same profile name on each channel because this makes things easier for your followers when they have the opportunity to mention you using @handle. Keep it simple, easy to associate with your brand and something searchable across all platforms.
#4: Create a good, fully optimised bio
A good bio can make a huge difference to the amount of users actually finding and visiting your profile, how long they stay and whether or not they’ll actually follow you.
Here are 6 tips to create a good bio:
- Describe who you are / what you do
- Emphasise your accomplishments
- Show your personality
- Create intrigue
- Use the right hashtags
- Use keywords
If you follow these 6 suggestions, you’ll find that your profiles will receive extra traffic. Then it’s up to you to use your content to keep them engaged.
#5: Pin content to the top of your profile where possible
Did you know that you can do this on some channels? Facebook and Twitter allow it and Instagram let’s you create highlight reels for stories.
This is handy because it gives you the opportunity to showcase timely content, share an upcoming offer or promote a new / existing product or service to the up to your profile for any new visitors to see when they visit.
Make the most of this feature as it works really well!
Final thoughts …
Having a consistent brand across your social media channels showing up to date, fully optimised profiles is half the battle when trying to attract engagement and growing your audience.
This blog was created to help you make some minor tweaks to your profiles that will add to overall brand your appeal, help your build a good reputation, become recognisable and make you easy to find online. This is invaluable in helping you grow your audience, your online presence and your overall business.
Do you want to learn how to build influence and become to go-to expert in your industry? Check out my membership site Headliners: The PR & Digital Marketing Academy to learn more.
I would love to meet you on Instagram. Follow Kathryn | KD Communications to see my updates and feel free to share this post on LinkedIn, Facebook or Twitter.
You may also be interested in reading:
- 5 top tips on how to get to know your audience and grow your business
- 6 top tips on how to write the perfect Twitter bio
- 6 ways to build your brand’s influence online