Social media – it’s most commonly described to me by Solopreneurs as “overwhelming”, “too much noise” and “can’t think of things to post”.
I hear you. We’ve all been there. You sit at your computer with no idea how to say what you want to in 280 characters or less, you’re not sure if Facebook likes external links anyway so you don’t really know how to share your content. Oh and you’ve ran out of things to post.
It doesn’t need to be such a struggle. Here are 5 easy ways to never run out of social media content.
#1: Have a content calendar
This may seem like common sense, but you’d be amazed how many people don’t have a content calendar, and because they don’t, they struggle to consistently create engaging and powerful social media posts.
My advice to you is to always have a plan. Ideally plan a month ahead if you can, but a week or two is a win for anyone. Having a calendar reduces the stress of trying to think of posts on a daily basis, allows you to easily see themes and patterns in your content and helps you to plan and post content that genuinely adds value to your audience.
I would recommend that you categorise your posts into something like this:
- My content – this should be your blog, vlog or whatever it is you create
- Evergreen content (see point 2 below)
- Other people’s content – trade press, influencers etc
- Fun facts for your audience
Your calendar doesn’t need to be rigid – obviously sometimes things happen that will mean your content needs to be tweaked and changed – it just needs to be there for you to use so you can make sure you don’t run out of posts.
#2: Create evergreen content
Your evergreen content focuses on topics that will never go out of fashion. Your readers, listeners and viewers will always have a need for evergreen content because it will always be relevant to them.
This is important as this type of content is what will bring visitors to your website and encourage retweets, shares comments and likes on social media. This is the type of content you can re-share on a regular basis and repurpose into other types of content very easily.
If you don’t think you have any evergreen content published on your website then write a list of topics that you think will always be relevant to your audiences – start with the basics and integrate keywords for search engines so your content easy to find.
#3: Curate content
Sharing content from others in your industry can really help build your credibility as a brand. It shows that you’re aware of what’s going on outside of your business, that you care what others say and are willing to learn from them. It also shows your audience that you really want to help them by sharing not just your content, but insightful things from others as well.
All you need to do is comment on what others say when you share it. Maybe add a comment to what they’ve already published, tell your followers what your favourite part of the blog, vlog or podcast was and even ask them what their favourite part is to encourage responses.
Search for influencers and publications in your industry, set up RSS feeds so you can easily access their latest content and start sharing it. Trust me, this will really help you make sure you don’t run out of posts.
#4: Repurpose your own content
Have you ever repurposed content and posts that you’ve already shared with your audience?
Repurposing is when you look at a piece of content you’ve already published (blog, vlog, podcast, infographic, series of tweets etc) and you re-package it into a new piece of content in a different format or share it in a very different way.
Repurposing your social media posts allows you to:
- Reach new audiences
- Drive more traffic to your website
- Encourage more engagement via your social media channels
- Drive sales through your channels
It’s a great way to recycle your good quality content into different types of posts and share content in a different way with your followers. You can share your evergreen content in so many different formats and still get the online engagement. Repurposing is a no brainer – go for it!
#5: Find out what’s trending and what’s being searched for
The results can help you not only plan how you word your posts so you answer the questions being searched for using the right keywords, but they can also inspire the direction of your content. This in turn will help you build your following in a way that turns them into paying customers. If you want to learn more about the tools available for creating content, read my blog 5 tools to help you create content that converts.
Easy isn’t it?
These 5 things are easy to implement because it’s very likely you’ll already have these things in place within your business in some way, shape or form. You just need to pull them out and create a system that means you’ll always have something to post, whether it’s evergreen, repurposed or shared from others.
That’s it. No more saying “I’ve ran out of things to post”.
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