Since the launch of Persicope, Meerkat and Facebook Live in 2015, live video streaming has gone from strength to strength. With predictions that online video will be responsible for 80% of all internet traffic by 2019, it’s important now, more than ever, to embrace live video to promote your business.
The fact is millions of people watch live video, they watch 3x longer than pre-recorded and they actively engage with it. If this alone doesn’t persuade you to explore live video for your business, here are 4 benefits of live video that might.
#1: You can talk directly to your audience
Through free platforms like Facebook and Instagram Live, brands are now able to have direct two way conversations in real time with stakeholders. This allows you to answer any questions, find out what interests your audience so you can tailor your products or services and do research on your market. This will not only benefit your business but will also build your credibility and create long lasting relationships with your followers.
#2: It can help you generate new leads
Live video can help you reach new audiences which can in turn drive traffic to your website and generate new leads for your business. To help you do this, you need to include a call to action on each live video so you can direct your audience to where you want them to be. Making this information readily available and easy to follow is key.
#3: You can convey your brand personality
Digital marketing is about creating a persona that appeals to your target audiences. Live video, if used properly, can really help you convey the key messages of your brand and help your audience get to know you and your team. You can take them behind the scenes of your business, let them know about new products and services before the wider market and talk to them about key issues. Doing this consistently will really benefit your brand.
#4: Live video encourages engagement
The good thing about live video is that it actively encourages interaction. Viewers not only watch, they also like, share and comment. Facebook Live viewers in particular, have proven to be more engaged with live video over pre-recorded, writing over 10x the number of comments.
- Make any big business announcements
- Host interviews with employees, clients or key influencers in your industry
- Live stream any events
- Take advantage of #MotivationMonday, #TipTuesday etc by
- Launch a new product or service
- Host a live demonstration of a new product
There are so many creative ways you can use live video to promote your business and talk to your audiences.
I would love to meet you on Instagram. Follow Kathryn | KD Communications to see my updates and feel free to share this post on LinkedIn, Facebook, Google+ or Twitter.
Do you need help incorporating live video into your PR strategy? Get in touch with me for help. Call 07941694702 or email firstname.lastname@example.org