We’ve all been there. Sitting at a computer with a blank screen in front of us with no words coming into our heads for us to begin typing. Even if you’re a professional blog writer, sometimes thinking of titles and getting inspired to write blogs can be tough
Why worry about the title?
The title is always the first stumbling block for me. Usually once I think of the blog title, the main body of the blog really starts to form in my mind and the writing process begins. you need to be very clear with your title what the blog is actually about? This may sound like common sense, but you’d be surprised how many blogs I’ve read that don’t match the title and this can be misleading.
Titles are a really important part of the blog writing process because:
- They’re usually a deciding factor on whether or not your blog will actually get read. Yep, it takes users only a few seconds to decide whether your blog is worth reading and a good title will encourage internet users to click onto yours.
- Blog titles also help you get ranked by search engines like Google so your content is easier to find. In other words, blog titles are good for SEO (Search Engine Optimisation).
- A good blog title can really help to drive traffic to your website.
- It can encourage users to share your blog via social media which will help you be seen by new audiences.
20 blog title ideas
Here are ideas to inspire you when writing your next blog. Before we begin I want to emphasise that these ideas are quite generic in the way they’re written so you can apply them to your business in any way you see fit.
So read on, think big and get inspired!
#1: How to ….
This is an oldie but a goodie. The ‘How to’ article is hugely popular and can really stop internet users scrolling on Google to click on your content. This blog needs to explain how users can solve a problem and can be adapted to any business – fashion, technology, digital marketing, manufacturing – anything at all.
#2: X ways to ….
‘5 ways to get better at digital marketing’ – this is a potential blog that I could write. It’s clear, concise and to the point. The number aspect of this blog could make this title more appealing than the simple ‘How to’.
#3: How to achieve X in X steps
This is a title that is quite similar to the first two list above, with the slight emphasis on what the outcome will be for readers should they choose to click on your link.
#4: What X can teach you about …
This blog title is an interesting one and there are a few things you can do with this to get the attention of your target audiences. You could be slightly controversial by filling in the blank by saying “What your competitors can teach you about …”, or even “What your customers can teach you about x” One thing to note here is that the main focus of this should be on educating readers on what they can learn rather than who from, so if you go down the competitor route, don’t be negative about them, consider the learnings instead.
#5: The worst advice you can hear about …
Again this may sound like a negative title, but actually it can really work well for you if written in the right way. For example, I recently wrote a blog called ‘The worst advice I’ve ever heard about social media marketing’ and it focused on the points being made (without mentioning where I’d heard them from) with my views on why it was bad advice and how readers can action things differently. It doesn’t need to be a negative blog just because the title might suggest it is.
#6: X 101: Everything you need to know
Overview blogs with a title like this can really get the attention of your audiences. Why? Because if you know very little about a certain topic and there’s a blog out there that gives you some really good, valid information about it (and it isn’t a huge white paper, essay or document) then you’re likely to read it aren’t you? I know I am.
#7: X Blogs you should be reading on …
When blogging I think it’s really important that you share content from others as well as yours. Listing blogs that will be really useful for your audience to know about and learn from will really enhance your credibility and show your audience that you digest content yourself.
#8: X podcasts you should be listening to on …
Podcasts now seem to be more popular than ever. People now listen to them on walks, at the gym, while cooking, on the bus – basically everywhere. Because of this I think it’s important that you share podcasts from others that will be useful for your audiences to know about. My advice is to find the best podcasts possible on topics that interest your readers and go into detail about why they should be listening to them.
#9: X videos you should be watching about …
Very similar to number #7 and #8, videos are really useful to share. Yes again you’re sharing other people’s content rather than your own, but this can be really valuable to your readers and you can share it in a way that reflects you and your brand so your key messages get through. Video marketing is huge at the moment and will only become bigger in the next few years, so this will show that you’re on top of trends.
#10: My predictions on X for 20XX
Do you ever share your thoughts on the future of your industry? Some find this a scary prospect, but if you write a blog on this, it will really boost your brand by positioning you as forward thinking and someone who knows what they’re talking about – whether your predictions come true or not.
#11: X influencers you should be following
Influencers – we all should be following them on social media, listening to what they have to say and learning from them. In a blog like this you can identify who you think are influencers and explain why your readers should take the time to follow and learn from them. You don’t need to rank them best to worst, or even share your opinions on why you prefer one over the other. In this blog I would share positive things about each of the influencers and why your readers will benefit from following them. Clear, effective and powerful.
#12: A beginners guide to …
Writing a blog for beginners may sound like some of the other titles I’ve suggested but with this blog you can be much more targeted towards people who know very little about the topic in question. You can explain the basics, give readers a step-by-step process on how to action something or offer tips that are easy to implement for quick wins.
#13: Do’s and don’ts of …
I’ve written quite a few of the ‘Do’s and don’ts’ style of blog on my website and they generally get a lot of traffic. When I’ve asked people why, they say it’s because this style of blog is easy to read, offers tips that can quickly be put in place and gives a definitive ‘yes you should do this’ or ‘no you shouldn’t do this’ that readers can follow.
#14: X ways to generate new ideas for …
Let’s face it, we’re always looking for new ideas aren’t we? That’s why blogs like titles like this are so successful. They give you processes to follow, ideas on how to take something forward and can help you brainstorm things with your team.
#15: X things to do before you …
Have you ever started something and realised you should have done it differently in the beginning? I know I have. Blog titles like this one can really get your audience thinking. For my audiences I can write blogs like ‘5 questions to ask yourself before launching a PR campaign.’ Or I could write ‘X things to do before you press the publish button’.
#16: X reasons why your X isn’t working (and how to fix it)
If you’re trying to do something or work on something and it isn’t going to plan or getting you the results you want it can be really frustrating. Identifying problems faced by your reading and clearly explaining how to fix them will really help create relationships with readers, build your credibility in your field and position you as an expert. A blog like this can really help you convert readers to paying customers.
#17: X mistakes you should avoid when …
If you’ve made some mistakes that you’ve learned from and can help other people avoid doing the same then writing a blog on it makes sense doesn’t it?
#18: X statistics you need to know about …
Everyone loves statistics! When writing my own blogs I always try and back up what I’m saying with statistics on the topic. It validates what you’re doing and thinking. I’d expect a blog with this title to have an infographic within it, detailing the statistics on a visual level as well as bullet points.
#19: X tools you should be using to …
Are there any tools you can share with your audience that will make their lives easier? If there are then a blog post with this title will go a long way.
#20: … X steps to follow when x goes wrong
This is the reverse of #17 but just as effective. It can help a reader out of a sticky situation or solve an issue that’s been niggling them. Also in times of panic when readers aren’t necessarily sure what to do, they can turn to Google for help and a title like this will likely rank high in search results.
I’m going to be honest, I could have written so many more titles. It’s amazing once you get started with writing how many other ideas pop into your head.
I hope this has been helpful for you and given you some inspiration for your next blog title.
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