Instagram is THE channel to be on at the moment. With over 1 billion active users logging in daily to share 95 million posts, there are plenty of opportunities for businesses to attract and leverage an engaged audience that you can convert to paying customers.
The question I often get asked is, ‘what’s the secret to being successful on Instagram?’ The answer: Be creative.
Here are 12 creative ideas for your next Instagram post:
#1: Share your products and services
This may sound salesy (and also quite obvious), but it’s a really important aspect of your promotion on Instagram that so many businesses fail to do. Think about the products and services you have on offer – how can you share them in a way that reflects your brand? Do a demonstration of your products, share how your services benefit your customers. Do it in a visual way that will attract comments, likes and shares.
#2: Do a giveaway / contest
These types of posts always get some attention and that’s why they’re viewed as a quick win for engagement (and also a little bit of a shortcut). Giveaways usually work best for product based businesses i.e. retail, cosmetics etc, but can have some value for service based businesses like photography and graphic design.
What do you do if you want to learn how to do something online? You head over to YouTube, but what if you could give your potential and existing customers the answers to any issues they have via a tutorial posted on IGTV? Share your tips, answer any questions and become the authority in your field by creating a series of tutorials on different subjects.
#4: Photos of you / your team
This is something that people forget to include in their instagram feed. Whether you’re a solopreneur or part of a larger team, it’s important to show who is behind the scenes of your business. People buy into people so showing who you / your team are on your Instagram feed helps create a connection with your followers that you’re unable to do without that personal touch.
#5: A day in the life of ….
What does a standard day look like for you? Have you ever thought of sharing it with your followers? People are interested to find out what you get up to during your working day and Instagram stories offers you a great platform to do that. I’m not suggesting your share private content of your meetings, but you can share:
- Your journey to meetings, snippets or sneak peaks on upcoming projects that are discussed
- Your office
- What you’re working on right now
- New products and services
- Snippets of your day
Do it in a way that shows your personality, what you get up to and how your business offers value to your customers.
#6: Your workstation
Where do you work? Have you shared your desk / workstation with your followers? This may seem trivial to you, but your followers are genuinely interested.
#7: Your favourite food / drink
Are you a pizza lover? Maybe you’re known for drinking a mojito or two? I’m known for drinking prosecco – I love a glass or two of fizz (although I can’t drink it at the moment as I’m expecting) and I like to share that on my Instagram. In fact, that’s what inspired me to launch my #PRBubbles sessions.
Sharing your love of a certain food or drink lets your audience connect with you – they can cheers with you, eat pepperoni pizza with you, drink Diet Coke with you – whether it is that you love, use that to promote you and your brand on Instagram and your audience will feel close like they know a bit about you.
#8: Behind the scenes
You’ll have probably realised by now at point 8 that there is a bit of a theme to being creative on instagram – you need to share behind the scenes of your brand. This is essential if you want to build a rapport with your followers.
Share a tour of your office, behind the scenes of your decision making, maybe adding polls to your stories asking followers their preferences on new products etc can really enhance your brand. Basically your followers want to get to know you and be involved. This is how you can make that happen.
#9: Books, books, books …
I see a lot of people recommending and asking for recommendations of books on Instagram. Not only does this interest me as a potential customer (I love to know what people are reading), but this also gives you the chance to create content by sharing your top takeaways, tagging influential authors and give your followers some things to think about.
#10: Your pet(s)
Let’s face it, images of your pet will get you some engagement because everybody loves a cute animal. If you have an office dog, cat, parrot, guinea pig or another pet then share it with your followers – in fact, create a little character for your pet that you can post about regularly. Your followers will love this.
#11: Share your knowledge
But do it in a creative way. Share key facts about your industry, your predictions on what will happen in the future and ‘how to’ type posts that will help your followers solve a particular problem. These will work really well with the tutorials suggested in point 3.
In other words, position yourself as an expert in your industry by teaching your followers through your posts.
#12: User generated content
Social media is mostly about creating a community for your brand – what better way to showcase your brand than sharing content created by members of that community? This will not only help you build the credibility of your brand, but also give you ready made content to share with your followers to promote your business with others shouting about how good you are. User generated content generally attracts higher engagement too.
My final thoughts …
Out of all of the social media channels available to brands, Instagram is the one that welcomes creativity the most.
If you want to build your credibility, attract engagement on Instagram, and most importantly, build a connection with your followers that encourages them to eventually become paying customers, then being creative on instagram is a must!
Do you want to learn how to build influence and become to go-to expert in your industry? Check out my membership site Headliners: The PR & Digital Marketing Academy to learn more.
I would love to meet you on Instagram. Follow Kathryn | KD Communications to see my updates and feel free to share this post on LinkedIn, Facebook or Twitter.
You may also be interested in reading:
- 6 ways to build your brand’s influence online
- 6 things you need to know about Public relations in the digital age
- 7 ways to generate leads using Instagram